When I moved to Boulder in 2009, the economy was still shaky and many local businesses were reeling from the financial crisis of the prior year; some closed, others were on the brink, and it took a while for our town to recover. But Boulder is back baby! New stores are popping up all over, and leading the pack is the amazing contemporary boutique Willow.

Willow is the collaborative love child of owner Andrea Resnick and creative director Heather Seeley and speaks to their different styles (the former classic, the latter edgy). This synthesis is a collection of modern sophistication, a mix that is unique yet wearable. Resnick and Seeley envisioned the space as a destination store, lovely and inspiring for its female shoppers and accessible and comfortable for men and children.

And they succeeded. Hoping for a design that is unexpected, organic, and refined, the space is spectacular with brushed oak floors, wrap-around limestone wall, industrial lighting, and a Willow branch installation in the window. The bathroom is nicer than what most people have in their homes and the dressing rooms are spacious and stylish.

Willow’s wares mix trendy (color blocked tunic, leather dresses) with classic (white blazer, denim buttondowns), established lines (Tibi, Closed, Catherine Malandrino) with up and coming designers (RVN, Benjamin Jay, Doma), fan favorite denim (Genetic, DL 1961, Current Elliott), and the necessary basics (Monrow, Sen, Tart). Supplementing the clothing are bags and shoes, jewelry across all price points, gifts for the home and hostess, and a kid’s corner (coming in December).

Are you seeing it yet? Willow is the real deal and a gift to the Boulder fashion scene. The friendship and creative synergy between Heather and Andrea breathes life into the store and into Boulder. Mention this post and receive 10% off your purchase, marking the beginning of, what I know, will be a wonderful relationship between Willow and Mile High Style.

Willow is located at 2595 Canyon Blvd, Suite 105.