If there’s one item that saturates the retail market, it has to be denim. J Brand, AG, Citizens of Humanity, Joe’s, Paige, Genetic and (old school) 7 For All Mankind are all go-to brands for me and my clients, but now there’s a new (ish) brand threatening to elipse them all: MOTHER.

MOTHER has been mainstream accessible for at least the last year (MAX was the first store to carry them in Boulder), and the response among my clients has been overwhelming: they only want to wear MOTHER. Find them locally at MAX and Goldyn and online at Shopbop and Nordstrom.

One disclaimer: they are a skinny girl’s jean that look best on size 6/28 and under bodies.