Scent is a powerful emotional and psychological sensation. Retail superstar Barney’s New York (supposedly) pumps a subtle fragrance throughout their stores. The effect? Happy shoppers (who, the theory goes, will spend more freely.) Just as people can have a signature scent, so can a home. Homes that smell lovely make us feel good, comfortable and welcome- the goal of any hostess. To achieve this effect, candles are the de rigeur product. Only problem? They don’t work so well. The solution? Reed diffusers. While I’d like to explain why, it surpasses my expertise. I can, however, recommend the best I’ve found. All the scents are fabulous (for a man’s house, stick to anything in the Amber family), and if you can’t decide, I would stick with the orange, as it’s low on floral and seems to appeal to everyone.